vervology® soapbox 🧼
Hi Reader,
The other day, I was talking to a business owner who told me they always make a point of responding to negative reviews, but they questioned whether it was necessary to respond to positive ones too.
I've heard this question before, and it made me realize that many people might be wondering the same thing. So let's discuss...
This week’s focus
You should be responding to all of your customer reviews (both positive and negative.)
Whether it's a rave review or a complaint, take the time to acknowledge it. Thank your happy customers, address the not-so-happy ones, and always keep it professional.
Here’s why this matters
1- Responding to reviews builds trust (and trust leads to more sales $$$.)
Over 99.9% of customers read online reviews before making a purchase (source.) So when you take the time to respond to reviews – especially negative ones – you're showing potential customers that you're listening and that you care about their experience. This can make a huge difference in their decision to do business with you.
2- Responding to reviews can actually improve your search engine rankings.
Google loves to see businesses engaging with their customers, and responding to reviews is a great way to do that. When you regularly respond to reviews, you’re telling Google that your business is active and engaging, which can lead to a boost in your search rankings and bring in more customers.
Your action item
Set aside 15 minutes each day to check for new customer reviews and respond to them.
Make it a routine to check your Google Business Profile, website, and any other platforms where customers might be leaving reviews (like Yelp or Facebook).
Respond to every single one, thanking those who leave positive feedback and addressing any concerns raised in negative reviews.
Start doing this TODAY, and as always, let me know if you have any questions (you can just hit “reply” to this email.)
Best,
Jono
|
|
Jonathan Chowdhury
vervology® founder
|
