vervology® soapbox 🧼
Hi Reader,
It's time for another edition of Vervology Soapbox, where I share practical advice for growing your business online. Now you can expect to see these emails every Monday and Thursday morning – I have so much to share, and I just couldn’t wait to get it to you. 😉
Today’s must-read advice
Start making data security a top priority for your business.
It’s not a matter of if a data breach will happen, but when. This means your sensitive information – including customer data, financial records, and intellectual property – is at a higher risk than ever before.
Every business owner needs to have strong security measures in place and a plan to deal with a breach when it happens. It’s also your responsibility to stay informed about the latest compliance rules and adapt your security as needed.
Here’s how this will benefit your business
1-Prioritizing data security now can save you a significant amount of money in the long run.
A data breach can lead to hefty fines, legal fees, lost revenue, and the cost of recovering your data. Not to mention the hit your reputation will take, which can impact your sales for months or even years to come.
Investing in security measures now might seem like an expense, but it's a drop in the bucket compared to the potential cost of a breach.
2- Customers care about data security, and prioritizing it can help you attract and retain them.
Customers want to know that their information is safe with you. When you prioritize data security, you build trust with your customers and demonstrate that you take their privacy seriously. This can be a major differentiator for your business and give you a competitive edge.
Your next step
Take a few minutes to evaluate your business's current data security practices….
Here are some questions to consider:
- Do you know what types of customer data you collect and store?
- Do you understand your legal obligations for protecting that data?
- Do you have procedures in place to prevent and respond to identity theft incidents?
If you're unsure about where you stand or need help understanding your compliance obligations, Vervology partner Ron Chambers Group is a great resource. As a certified identity theft risk management specialist, Ron has over 17 years of experience helping businesses like yours navigate data protection and prevent identity theft.
Ron is happy to set up a call and answer any questions – you can just reach out to him at ron@ronchambersgroup.com.
Best,
Jono
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Jonathan Chowdhury
vervology® founder
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